“They prepare their nervous systems as an active receiving terminal for as much time as possible…”

“In the past, people sold a certain number of hours of their day to their employer. This was the social system Karl Marx analysed in Capital. But many analysts are becoming aware that this idea has less and less relevance to the field of modern employment, and that the mobile phone is one of the major factors that has changed the nature of work. For example, the Italian radical thinker Franco Berardi, in his book The Soul at Work (2009), notes that “The cellular phone is left on by the great majority of info-workers even when they are not working.” (p.89). As a consequence: “Cellular phones realize the dream of capital: that of absorbing every possible atom of time at the exact moment the productive cycle needs it. In this way, workers offer their entire day to capital and are paid only for the moments when their time is made cellular… They prepare their nervous systems as an active receiving terminal for as much time as possible.” (p.90)”

Philosophy Now – Marshall McLuhan on the Mobile Phone

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